Digital Marketing and SEO
₦30,000.00
Learning Outcomes:
By the end of this course, learners will be able to:
- Understand the digital marketing ecosystem and apply key concepts.
- Create buyer personas and execute customer-centered campaigns.
- Develop and manage successful social media marketing campaigns.
- Run targeted ad campaigns across Facebook, Instagram, and Google.
- Apply SEO strategies to improve website rankings on Google.
- Optimize websites for better speed, performance, and user experience.
- Track and analyze key metrics using analytics tools.
- Build and present a complete digital marketing campaign.
Description
Course Description:
This 3-week intensive course is designed to equip students, entrepreneurs, freelancers, and business owners with practical and actionable knowledge of Digital Marketing and Search Engine Optimization (SEO). Participants will learn how to grow brands online, drive targeted traffic, increase conversions, and dominate search engines. This course combines theoretical foundations with hands-on exercises, assignments, live mentorship, and project-based learning.
Course Duration: 3 Weeks (21 Days)
Class Mode: Virtual (Live + Recorded) Skill Level: Beginner to Intermediate Tools Used: Google Analytics, Google Ads, Facebook Business Manager, Canva, WordPress, Yoast SEO, SEMrush, Ubersuggest, etc.
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