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Course Description:
This 3-week intensive course is designed to equip students with practical, hands-on skills in video editing and commercial ad creation using industry-standard tools. From mastering basic editing techniques to crafting compelling brand stories and converting ad creatives, students will learn how to produce high-quality video content for social media, television, and digital marketing campaigns.
Whether you’re a beginner or have some experience in video content creation, this course takes you from foundational concepts to advanced techniques like transitions, motion graphics, sound design, and storytelling with commercial intent. By the end of the course, students will have completed multiple ad projects ready for portfolio use and real-world application.
Tools to be Covered:
- Adobe Premiere Pro (Main Software)
- CapCut (for quick mobile editing)
- Adobe After Effects (Intro to motion graphics)
- Canva / Photoshop (for media assets)
- Stock Footage Resources (Pexels, Storyblocks, Envato)
Course Duration:
3 Weeks (5 classes/week, 2 hours per class)
Total Contact Hours: 30 Hours
Target Audience:
- Beginners interested in video editing
- Small business owners & marketers
- Content creators and influencers
- Freelancers and aspiring editors
- Corporate teams in need of internal media skills
Course Outcome:
By the end of this course, students will be able to:
- Edit and export professional-quality videos
- Create engaging video advertisements for various platforms
- Use storytelling and scriptwriting techniques for marketing
- Apply sound design and motion graphics to boost video appeal
- Build a client-ready portfolio with at least 3 commercial ads
Course Outline:
Week 1: Foundations of Video Editing
Theme: Introduction & Core Editing Techniques
| Day | Topic | Key Content |
|---|---|---|
| 1 | Introduction to Video Editing | Course orientation, interface overview (Premiere Pro & CapCut), importing media |
| 2 | Timeline Editing | Cuts, trims, ripple edits, sequences, markers |
| 3 | Audio Management | Adding background music, voiceovers, sound effects, basic sound mixing |
| 4 | Text & Transitions | Lower thirds, text animations, fade in/out, scene transitions |
| 5 | Practical: Short Brand Video | Students create a 30-sec intro ad for a fictional product or service |
Assignment: Edit a 30-second teaser video using royalty-free footage and music.
Week 2: Storytelling, Branding & Commercial Ad Creation
Theme: Creating Marketing-Driven Content
| Day | Topic | Key Content |
|---|---|---|
| 1 | Visual Storytelling for Ads | Story structure, hook-building, CTA integration, writing ad scripts |
| 2 | Planning a Video Ad | Storyboarding, scene planning, creating an ad brief |
| 3 | Branding in Video | Using logos, colors, brand tone, and typography in editing |
| 4 | Mobile Ad Editing (CapCut Focus) | Social media optimization (TikTok, Instagram Reels, YouTube Shorts) |
| 5 | Practical: Create a Full 1-Minute Ad | Edit a full commercial with brand story, CTA, and sound design |
Assignment: Create a 1-minute Instagram ad for a local business (can be fictional or real).
Week 3: Advanced Editing, Motion Graphics & Portfolio Building
Theme: Polishing Skills for Professional Output
| Day | Topic | Key Content |
|---|---|---|
| 1 | Advanced Editing Tools | Color correction, speed ramping, multi-cam editing |
| 2 | Introduction to Motion Graphics | Adobe After Effects basics, animated text/logo intros |
| 3 | Sound Design & Audio Sync | Enhancing mood, syncing to beat, cinematic sound layers |
| 4 | Exporting & Optimization | Export settings for YouTube, Instagram, Facebook, WhatsApp ads |
| 5 | Final Project Review & Portfolio Prep | Presentation of final ad, feedback session, portfolio setup tips |
Final Project: Develop a 60–90-second high-quality commercial for a product or service (can be pitched to a real client or simulated).