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Course Description:
This 3-week intensive course is designed to equip students, entrepreneurs, freelancers, and business owners with practical and actionable knowledge of Digital Marketing and Search Engine Optimization (SEO). Participants will learn how to grow brands online, drive targeted traffic, increase conversions, and dominate search engines. This course combines theoretical foundations with hands-on exercises, assignments, live mentorship, and project-based learning.
Course Duration: 3 Weeks (21 Days)
Class Mode: Virtual (Live + Recorded)
Skill Level: Beginner to Intermediate
Tools Used: Google Analytics, Google Ads, Facebook Business Manager, Canva, WordPress, Yoast SEO, SEMrush, Ubersuggest, etc.
Learning Outcomes:
By the end of this course, learners will be able to:
- Understand the digital marketing ecosystem and apply key concepts.
- Create buyer personas and execute customer-centered campaigns.
- Develop and manage successful social media marketing campaigns.
- Run targeted ad campaigns across Facebook, Instagram, and Google.
- Apply SEO strategies to improve website rankings on Google.
- Optimize websites for better speed, performance, and user experience.
- Track and analyze key metrics using analytics tools.
- Build and present a complete digital marketing campaign.
Course Outline:
🔹 Week 1: Foundations of Digital Marketing
Day 1–2: Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional vs Digital Marketing
- Core channels: SEO, SEM, SMM, Email, Content, Affiliate
- Understanding the sales funnel
Day 3–4: Customer Journey & Buyer Persona
- Understanding your audience
- Creating buyer personas
- Mapping the customer journey (AIDA, TOFU-MOFU-BOFU)
Day 5: Branding & Content Marketing
- Brand identity and storytelling
- Content types: blog posts, infographics, videos
- Content calendars and strategy
- Creating engaging content using Canva & ChatGPT
Day 6–7: Social Media Marketing (SMM)
- Platforms overview: Facebook, Instagram, Twitter, LinkedIn
- Creating a content plan
- Organic vs paid strategies
- Engagement metrics (likes, comments, shares, CTR)
Week 2: Paid Ads, Email Marketing & Analytics
Day 8–9: Facebook & Instagram Ads
- Creating Facebook Business Manager account
- Setting up ad campaigns (awareness, conversion, traffic)
- Targeting, budgeting, and retargeting
- Ad copywriting and A/B testing
Day 10: Google Ads (Search & Display)
- Google Ads account setup
- Search ads vs display ads
- Keyword bidding and quality score
- Creating compelling ad copy
Day 11–12: Email Marketing
- Tools: Mailchimp, ConvertKit, Brevo (formerly Sendinblue)
- Building email lists
- Creating automated email sequences
- Crafting high-converting subject lines
Day 13–14: Analytics & Reporting
- Intro to Google Analytics & Facebook Insights
- Setting up goals and tracking conversions
- UTM parameters
- KPI measurement & reporting dashboards
Week 3: SEO Mastery
Day 15–16: Introduction to SEO
- What is SEO?
- On-page, Off-page, Technical SEO overview
- Search engine ranking factors
- Keyword research basics (using Ubersuggest, SEMrush)
Day 17: On-Page SEO
- Optimizing meta titles, descriptions, headers
- URL structure and internal linking
- Image optimization (ALT tags, compression)
- Tools: Yoast SEO, RankMath (for WordPress)
Day 18: Off-Page SEO
- Backlink building strategies
- Guest posting, link outreach, citations
- Social signals and brand mentions
Day 19: Technical SEO
- Site speed optimization (Google PageSpeed Insights)
- Mobile-first design & responsiveness
- HTTPS, crawlability, and indexability
- Sitemap & Robots.txt configuration
Day 20: Local SEO & Google My Business
- Setting up and optimizing GMB listing
- NAP consistency (Name, Address, Phone)
- Getting reviews and improving local rankings
Day 21: Final Project + Certification
- Create a complete digital marketing + SEO strategy for a sample business
- Project presentation (live or recorded)
- Final quiz + feedback
- Issuance of Certificate of Completion
Certification:
Participants will receive a “Digital Marketing & SEO Mastery Certificate” upon successful completion of the course, final project, and assessments.